Online article marketing is a king among other online marketing strategies. Although there are many ways of marketing one’s website, I have personally found writing articles one of the best ways to attract traffic to my website. I’ve tried many other ways. Most of them have turned out to be costly. But online article marketing is a compelling technique with several advantages.
The power of online article marketing is incomparable to any other marketing strategy. As you may already be aware, the internet is all about INFORMATION. Millions of internet users browse the web. They look for information, buy and sell their products. As you already know, they do it every second, every minute, every day and every night. They look for information, not only to get new knowledge to improve their service delivery and livelihood but also to buy and sell their products.
What’s Online Article Marketing?
Online article marketing is a type of publicity whereby you write short articles about your business and expertise in your field of specialisation. When you write articles and post them on your website, then share them with others, you increase your chances of attracting visitors to your site. Among these visitors are potential buyers of your products. Isn’t that great and straightforward?
All that you have to do is to write your articles and stories on the subject related to your business. Upload them to your site. Share them on your social networks with your followers. And you have set the stone rolling.
Write original, captivating and winning articles that give a lot of information to the readers. Post them regularly. Publish your blog posts regularly. Then sit and wait for the returns. You will smile when you begin making money with this useful marketing method. As internet users read them and get impressed, they are forced to follow the link to your website to get more helpful information. In the process, they see your products and even place orders.
The secret in online article marketing is that with each article you write and post, you add new pages to your website. Your website grows from time to time. Remember that the internet is about information and every article you add is useful information. Secondly, Search Engines like Google are the time looking for new pages with new content to index. The more quality articles you write with good original content, the more the search engines rate you higher. The higher your website is ranked, the faster internet users locate your website. Do you see how you can make money?
What If You Do Not Have the Article Writing Skill Yet?
Yes, you may not be having the skill, but man can start anything. Man can adapt to anything. You, too, can develop this skill quickly. I also started by writing small stories and posted them on the blog run by our organisation since 2007. At that time, I didn’t know that I was developing a skill that would later turn out to be an excellent tool for attracting a steady stream of visitors to my websites.
You too can begin slowly. Write your articles and have them proofread by other people you know to correct mistakes. Read to learn how to write useful articles and stories. With time you will get to perfect your article marketing skill.
Another secret in writing your articles and have them uploaded on the internet is that you build your credibility and popularity. Very few people are likely to buy from you if they doubt your credibility. I do not blame them because there are so many people out there that use the internet to cheat others. They sell air and claim what they are not. Real businesspeople invest a lot of time in their business. Through online article marketing strategy, you make yourself real. Consequently, your visitors easily believe in you and visit your website.
One day I was invited to attend an International Conference on Child Rights and Protection in Nairobi, in which over 400 delegates participated. I was surprised to see that a good number of delegates knew me. Do you know why? They had seen my picture and read my articles and stories I had written and posted on SOS Blog. With online article marketing, you can undoubtedly market yourself. Article marketing also enables you to build your credibility and popularity as well.
What If You Do Not Have Time to Write?
If you do not have time or are disinterested in writing, you can alternatively have other interested people write high-quality articles for you. Some websites produce content for sale.
One other advantage you may not have known is that when you write an article and publish it, it remains on the internet forever. If it’s a winning article, you continue earning from it forever. How do you like that?
Finally, I would like to remind you that the more you make your website resourceful with useful information, the more it attracts more targeted visitors and the more you increase your chances to double your sales. To market your website, make it RESOURCEFUL. You will not only build your credibility and popularity, but you will also attract a lot of targeted traffic. Do you see how crucial online article marketing is in building a successful online business?
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