Website Traffic Tracking
Website traffic tracking is an essential aspect of ascertaining how many people visit your website. As you may have known, having a great website without people visiting it makes it difficult for you to progress in your online business. The more traffic you generate, the more you increase your chances of turning your website visitors into paying customers. But for you to meaningfully invest your time in getting traffic, you need to use a website traffic tracking tool.
Which Website Traffic Tracking Tools Can You Use to Track People Who Visit your Website?
Before engaging yourself in generating traffic, it’s recommendable first to set up a website traffic tracking tool. You can do this in three ways which I am going to share with you and which I consider to be more helpful. They include Google Analytics, your website control Panel and StatCounter. Let’s look at them in detail to see how you can go about each of them.
1. Google Analytics
Google Analytics is one of the most effective website traffic tracking methods. It’s a reliable method of managing your marketing campaigns. Though it’s not easy to install it for many people, especially beginners, you can follow a step-by-step guide to have it installed on your website. To set it up, you must sign up for a Google Account by clicking on the “Sign Up Now” button on your right-hand corner of the Google Analytics main page. If you already have one, then you have to set it up. As you set it up, you will be asked to fill in your website address, and a small piece of code will be given to you to insert on your website pages.
If you are not conversant with the installation, you ask someone knowledgeable to install it for you. After completing the installation, you will then be able to know how much traffic you get in a day, a week and a month. You will be able to understand where it comes from, either from referring sites or from organic traffic. This information acts as a foundation for you to handle your marketing campaigns well. You will know what works and what doesn’t. The onus is now on you to install the Google Analytics website traffic tracking tool on your website. You will begin tracking your website traffic at no cost.
2. Control Panel
You can quickly track your website traffic by using your control panel given to you by your web host. There’re two types of control panels: the Plex and CPanel Control Panels. The Plex gathers traffic information once a day. The CPanel, which I would recommend to everybody, has more features and collects traffic data once every hour.
With your CPanel, you can get to know how many visits you received in a day and in a month, where the visitors came from, how much time they spent on your site, the keywords used to get to your website and much more useful information. All that you need to do is to check this information every time you need it by logging in to your control panel.
3. StatCounter
To use the StatCounter website traffic tracking tool, you have first to create an account with statcounter.com. After creating the account, you will follow the instructions on how to set it up. You will receive a StatCounter code, which you will place on every page of your website. If you have a small website, you can do it manually. But if you have a big site, you may consider installing it automatically to begin tracking your website traffic every day.
If you have a WordPress blog, you can still install it using an official WordPress Plug-in for StatCounter. You will always get guidance on how to go about it. But if you find any difficulties, it’s advisable to ask someone who knows better to install it for you.
Conclusion
Finally, if you want to benefit from your online business, it’s crucial to have a website traffic tracking system that enables you to track your website traffic as well as your marketing and advertising campaigns. Generating traffic is what every online marketer targets to build a successful online business.
0 Comments