You have to embark on the continuous process of promoting your business using brand image through a four-step process of doing research, defining the desired values, creating a visual representation and getting feedback on the pictures you made.
Creating a business brand identity alone is not enough. It is like developing a website. You have to continuously market your website to grow your business using various online marketing techniques. Likewise, you have to use your image to promote your business with your targeted customers. You have to ensure that your targeted customers see it and become familiar with it. The more your brand image is seen, the more it becomes memorable and the more it becomes unforgettable.
To make your brand image more memorable, you have to devise ways of communicating it to your targeted customers to make them aware of it. It calls for serious brand awareness promotions.
How Do You Communicate Your Brand Image to Your Target Group?
I want to share with you seven ways that you can apply to communicate your brand to the public. They include the following:
1. Incorporate It Into Your Website
It is one of the first things you should do as a marketer. Position it where your website visitors can see it without scrolling down. It should also blend with the rest of your website. The position you select to place your brand image on your site matters a lot. It has to be where people will see it easier to create a memorable portrait of your business.
2. Use It On Your Banners
When you create banners for use on your websites or for advertising purposes, you should make sure that you integrate your brand image into them. You should design them well so that each time people see them, they pick the message you want to communicate to them and compel them to take action.
3. Use It On Your Business Cards
When you print business cards, ensure that you integrate your brand into them. A business card is a perfect offline marketing tool, and you should, therefore, not underestimate its importance in communicating your brand to the people you are targeting.
4. Include It In Your Email Signature
You have so many friends, workmates and other people you interact with through emails every day. Please take advantage of this opportunity to communicate your brand to them by placing your brand image in every email you write to them.
Brand Image
5. Live the Values Portrayed in Your Brand
Your brand image will be worthless if the people behind its creation exhibit characteristics or behaviours that contradict their brand values. If you want to have long and sustainable growth for your business, you should believe in what you display to the public and make it part of you and part of what you do.
6. Make Use of It on Your Social Networks
If you are on any social network like Facebook, Twitter, Linkedin, etc., you should consider integrating your brand image into them. For instance, you can create a business page on Facebook and incorporate your brand image.
7. Advertise With Your Brand Image to Create an Impact
Often, advertising requires spending a little money, which you have to use carefully. But if you want to create a more significant effect, you have to advertise persistently. I, therefore, recommend that you select activities that can fit your advertising budget. Secondly, your actions should provide consistency and presence in front of your target customers.
Some of the ways you can advertise your brand offline include TV advertising, advertising in busy locations like bus stops, print media, bus and transport advertising, a promotion at roundabouts and sporting venues, banners and signs, to mention a few. These are ways you can use offline to create your business brand awareness to the people in your marketplace.
Lastly, you have to relentless communicate your brand image to your targeted customers by applying the above methods if you want the brand identity you have created to have a long-lasting positive effect on your business growth. If you do not take the trouble to raise your brand awareness, it will be difficult for you to benefit from it. The onus now is on you to create your brand and communicate it effectively to the public.
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