Writing Articles Yourself
Sustainable long-term traffic here means getting a steady stream of traffic to your website for life. Traffic refers to people who come to your website. Though there are many ways through which people get visitors to their sites, article writing is the most proven method for driving sustainable long-term traffic to your site.
It’s said time, and again that traffic is the lifeblood of an online business. If your website is not visited, it’s hard to succeed. Most people create websites to reach out to their potential customers. They also want to keep in touch with their existing customers. Building a website is, therefore, one of the most effective marketing methods in contemporary times.
Is Having a Website Alone Enough to Bring Sustainable Long-Term Traffic?
Sustainable Long-Term Traffic
I will say “No”. Creating a website is simple. Everyone can have one. But building it is hard. Most people integrate a blog into their static website to provide current information to their visitors or clients. A business with a website that is not updated regularly is like the one without a site at all. But the one that updates its site frequently positions itself to get sustainable long-term traffic.
You may have heard people saying that content is a king. It’s considered to be a king because so far it’s the best way of making your site visible to the search engines. It’s also the best way of getting new visitors to your site as well as maintaining old ones.
Driving sustainable long-term traffic to your site through creating content is not easy. You may have heard people saying it. Yes, it’s true, especially if you choose to write the articles for yourself. Most people lose interest when it comes to content creation. They think they need to be a great writer to write good content. The truth is that you don’t need to be a great writer. You can train yourself to write useful articles. You can ably upload good photos and videos. Once you can do it, then you are on the right track of driving sustainable long-term traffic to your site.
Two Approaches to Drive Sustainable Long-Term Traffic to your Site
Content Creation
There are two approaches to content creation. You’ve to choose one of them to start creating content for your website. They include the following:
1. Opting to write articles yourself.
2. Outsourcing from someone else.
Each of the approaches, as mentioned above, has advantages and disadvantages. Let’s look at them in details.
1. Writing Articles Yourself
This approach is good. Most importantly, it’s free. You don’t spend any money on it. I use this approach because I work within a limited budget. I find it affordable and more sustainable.
However, writing articles consumes a lot of time. You need to have the time for searching for information. You also have to be with time for writing articles on a regular schedule. Most people find it challenging to be disciplined enough to keep to a regular schedule. And to drive sustainable long-term traffic, content quality, quantity, frequency and regularity of uploading content to your site matter a lot.
2. Outsourcing From Someone Else
Outsource Content
Outsourcing article writing from someone else has a cost involved. Many online businesses offer this service. They charge approximately $10 and above for each blog post. Others sell a package of like ten articles for a fixed amount of money.
Another disadvantage is that some writers may give similar articles given to other clients. It is not good. Uploading content already submitted somewhere else might be considered as spam. It spoils your quest for sustainable long-term traffic.
Although there is a cost involved, it’s a perfect approach for driving sustainable long-term traffic to your site. Why?
• You will be able to keep to a regular content creation schedule. The initial cost is high. But the benefits far outweigh the cost involved when you begin getting returns on your investment.
• Secondly, you save the time you would spend on writing. You can use this time to perform other tasks in your business.
• Thirdly, you benefit from using experienced writers. The quality of their content may be higher, leading to better results and sustainable long-term traffic.
Through experience, most successful internet marketers tend to outsource their content. That’s why they can persistently and consistently create content and keep to a regular schedule in updating their websites. They only manage the process and ensure it’s as effective as to drive sustainable long-term traffic to their sites.
It doesn’t mean that you cannot succeed by writing the content yourself. Many successful people create content by themselves. But to gain from it, you have to keep to a regular content creation schedule. You also need to write quality content.
Conclusion
Updating your site with fresh content does wonders. If you want your business to succeed online, you need to update your website with new content and on a regular schedule. Remember that creating quality content is so important. If you consistently do it, you will surely get sustainable long-term traffic.
What other method do you use to drive sustainable long-term traffic to your site? Please use the comment section below to share with us.
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