Article Marketing – What You Must Know For Effective Blogging

Article Marketing Secrets

Content marketing is one of the best marketing methods of driving traffic to your website. But do you write articles to market your business? Do you know the secrets of writing successful articles? What you should know is that those who successfully market their businesses online post useful information. Secondly, they write this information effectively. It’s the reason why I want to share with you the secret information about article marketing.

Benefits of Using Article Marketing

There are two benefits: sustainability and getting free targeted traffic.

When you write your articles and post them to your blog, they bring to your website a steady stream of visitors for years at no extra cost. You receive free targeted traffic for which you don’t pay directly. It’s free. You can only spend money if you engage article submission service providers to distribute your content. The benefit of getting targeted traffic is that you don’t labour to persuade an already attracted customer. Why? His/her interest has already an interested person.

The Quality of Your Articles Matters

Success in article marketing necessitates you to submit quality articles. Quality articles are those that provide useful information to your readers. These are articles that you write well and add value to the internet fraternity. When you publish quality articles, you stand a high chance of building positive perceptions in the minds of your readers. And when you do, in turn, it helps you to create your credibility. When you become credible enough, you attract people to your business. The quality of your articles determines your success in article marketing campaigns.

Quantity Also Matters

Secondly, success in article marketing also depends significantly on the quantity of the articles you produce. However, you don’t have to write so many blog posts in a short time, expecting to get quick returns. That’s not how it works. Some people circulate the internet with over 400 articles in a short period. This kind of writing is overambitious. People may mistake you for a spammer. Two, three or four blog posts a week are good enough to work for you profitably. Although quantity matters, it should not be overemphasised at the expense of the content of your articles. Quantity shouldn’t supersede quality if you aim to promote your business online through article marketing successfully.

Have Your Writing Style!

It’s essential to brand yourself well by having your writing style. Most people who promote their businesses online through article marketing don’t write their articles. It’s hard for most marketers to create their content. They instead prefer to get them from an outside source. But whichever the case, I want to advise you to go through those articles. Edit a few things to make them match your writing style. The uniqueness of your writing style is part of your brand. It can finally bring you good results in article marketing.

Originality is So Important in Article Marketing

How authentic are your articles? If you want to benefit from article marketing, then the content of each blog post you publish should be original. Search engines are most of the time scanning the internet in search of fresh, unique content. Even your readers can return to your website if you offer new original content. Your articles’ originality, coupled with their uniqueness are two important article marketing factors that can lead you to prosperity.

Keyword Optimization is a Prerequisite in Article Marketing

Keyword optimisation is an essential factor in article marketing. Keywords are mere words or a set of words that describe what your visitors want. They are words that your targeted audience type in at search engines like Google to receive the information for which they are looking. If your article doesn’t rank among the first 10 to 20 results when doing a keyword search, then your targeted audience won’t be able to find you. The challenge is on you to learn how to optimise the keywords in the articles you write to get free traffic from the search engines. That’s when you will succeed with your article marketing method.

Persistence Leads to Success

Perseverance is another critical factor in article marketing. I’ve come across article marketers, who write so many articles at the start and go in recess only to wake up again after one year. That’s not good. It does not help at all to grow your business. Success is never achieved only through quality and quantity, but it’s also through persistence. Write your articles consistently, based on your plan, to continue attracting your targeted audience to your website and to retain your existing customers.

The Length of Your Articles is Important

This aspect matters a lot in article marketing. Your blog posts should be of a reasonable length, say 800 words. Search engines rank your article based on the word count (number of words in a specific area), keyword density (total number of keywords compared to the total number of words in your article), keyword prominence (relevancy of a keyword in the specific area) and keyword frequency (number of times a keyword appears in a particular area). Long articles tend to rank higher in search engines.

Last but not least, don’t be in a hurry to get quick returns. What you need to understand is that it takes some time for your articles to get good rankings. Your success in article marketing will depend mainly on the points mentioned above.

Do you have any questions? Please use the comment section below to ask your question.