How to Write an Effective Article Resource Box to Boost your Online Business

Article Resource Box

An article resource box is a small description of yourself and your business with links to your website. Your article resource box and title are very important aspects, to which you should pay special attention as you write your articles. Your success in article marketing depends largely on how you write your article titles and resource boxes. In one of my previous articles, I expounded more on how to write effective website headlines and article titles. This time around, I would like to talk about how to write an effective article resource box. Optimizing your article resource box should be your priority. By optimizing your resource box, I simply mean that you have to use your main website keywords or keyword phrases as anchor texts to link out to your website.

Example of Article Resource Box

Let’s assume the article resource box above is one of the resource boxes for your articles. In that resource box, the keywords or keyword phrases “Online Home Business Ideas” and “Online Home Business” are the anchor texts with live or clickable links to your websites. The keyword phrase “Online Home Business Ideas” has other keywords embedded in it like “Online Home Business”, “Home Business Ideas”, “Home Business” and “Business Ideas”. This is another important factor when creating keywords for your website. Using a keyword phrase in which you can embed other keywords is a strategic and effective way of targeting your customers online.

The importance of optimizing your article resource box with your website keywords is for visibility purposes with the search engines so that they can easily associate your links in the resource box with your website. As advice, never use anchor texts in your article resource box that are not related to your website keywords. They will not be effective. Using your website keywords is an effective way of writing your resource box.

How Do You Create an Anchor Text to Link Out to your Website?

For those who don’t know or are not yet conversant with HTML codes, all you have to do is to use your website URL to link the anchor text as in this example: < a href =”http://www.yourdomainname.com”Great Home Business Ideas< /a> (leave no gap after ‘. Replace the words “yourdomainname” with your real website domain name. In the example above, the words “Online Home Business Ideas” are the anchor text that will display as a live clickable link directing your readers to your website.

Having said that, let’s now focus on the overall content in your article resource box. The content of your resource box should be carefully written to attract your article audience to click through the anchored texts to your website where you expect them to perform the desired actions. How do you then write the content?

Bring Out Facts On Solutions to the Problems

First, you should talk briefly about yourself and your business. As you talk about yourself and your business, bring out facts on the solutions to the problems of your potential customers you intend to solve. This is very important because people buy to solve their problems or to meet their needs. Unless you provide them with a solution to their problems, they will not be in a position to buy from you. The solution to their problem should be brought in your article resource box.

Talk About the Benefit

Secondly, talk about the benefit. In the example above, the benefit is to “create multiple streams of income and to become financially secure in your life.” People can deal with you if there is some benefit. Many websites or businesses offer great home business ideas to start a home online business and at times better ideas and services than you. But what will be the benefit of dealing with you and not with others? That benefit should come out clearly in your article resource box.

Think About Having a Reasonal Resource Box Length

Thirdly, the size or length of your article resource box should be reasonable, not too short and too long. It’s always advisable to limit it to not more than 450 characters. For me even 450 characters I see them many. Why? It’s because people do not have much time to read lengthy resource boxes. If one has been able to read up to the end of your article where you have your resource box, he may not have the time to read on. This is why I prefer having a resource box that is precisely and concisely written but with the above elements.

Make a Call for Action

Fourthly, call for action. I repeat the call for action. Never assume that it’s enough to put the links and to say all that you need to say about yourself and your business. It’s not enough. Ask them to visit your website for example. It’s another way of persuading them to perform the desired actions. Let me wind up by reminding you that when writing your articles pay special attention to how you write your resource box and how you phrase your titles. Those two aspects are very key to the effectiveness of your articles and the success of your article marketing campaigns and online home business.