Article video marketing is one of the modern methods of enhancing your marketing campaigns. Have you ever thought of using article videos on your site? Have you ever asked yourself why people read or don’t read your articles? How do they read them? Do they end up performing the desired actions?
In article marketing, using article videos can help you a lot. Focusing on various methods of getting new customers and retaining old ones is an essential factor in online business success.
What Are the Benefits of Using Article Videos to Market your Business Online?
I would like to share with you, through this article, ten benefits that you will enjoy when you market your business online with article videos.
1. You Transform Lazy Readers Into Active Listeners and Followers
By converting your articles into videos, you target lazy readers. Many people don’t want to read. Although some want, they cannot read your written articles to the end. And if they don’t read them fully, it’s difficult for them to take your desired action. Some have an ache reading on a computer because it’s not easy at all. The medicine for that is to complement your blog posts with article videos. By turning your written work into videos, you make it possible and convenient for lazy readers to listen as they follow the words in the videos in just three minutes. Save your audience’s time and eyes by marketing your business with article videos.
2. Video Articles Increase the Delay Time and the Frequency of Website Visits
Have you ever taken note of the time your visitors spend on your site? If they all just spend less than 30 seconds, it simply means that you need to do something. The time each visitor spends on your website should be of concern to you. If they spend very little time and rush to click away, the chances of performing your anticipated and desired action are minimal.
One way of delaying your website visitors on your website is through the content you provide. But your content will be more effective when you supplement your traditional article display method with videos to target the varying needs or problems of your customers. You are also likely to persuade them to return if your article videos are full of useful information.
3. You Double your Traffic and Back-Links to your Website
Article Videos
When you submit article videos to heavy traffic video sharing websites like YouTube, My Space, Metacafe, Yahoo Video and many others, you create more back-links. By so doing, you generate more and more traffic to your website. Remember that traffic is the backbone of online business. Reach a more targeted audience through your article videos.
4. You Become Closer to your Customers
Your targeted customers develop a feeling that you are talking to them personally.  That’s a key factor in building trusting relationships with your customers. Turn your articles into videos to become personable and memorable, to build a stronger rapport with your audience and to target the exact motivations that drive your potential customers’ decisions to buy from you.
5. Ability to Use your Article Videos for Training
Convert your articles into videos and use them to train others. I know most online marketers focus on working on their computers alone to make money. But have you ever thought of using the same knowledge you share online in training others offline? This is what I do. The very article videos I share online are the same videos I use to fill gaps in my training.
Other people can equally use your article videos to train people both online and offline. This helps you to gain more popularity. It helps you to obtain more people visiting your website. Do you see it as important?
6. You Increase Search Engine Visibility
When you create article videos and optimize your video titles and video descriptions, like you do in article marketing, you stand a higher chance of ranking higher in search engines like YouTube. Take advantage of that to benefit from free traffic. Videos can move faster in search engine rankings than articles if properly optimized.
7. Ability to Recycle your Content Is a Blessing
Converting your articles into videos enables you to enjoy the benefit of having two productions on one topic to target customers with varying needs or problems. You will have the written article and the video, hence, kill two birds with one stone. One thing you need to be assured of is that there is no duplicate content in video marketing. The article videos created from your written articles are considered separately by search engines. By recycling your articles, you can keep your website updated so often.
8. The Benefit of Presenting Yourself as an Expert
Turn Articles Into Videos
It’s not easy for people to do business with those whose knowledge and skill in their field of specialization is very lacking. Writing articles and converting them into videos helps you to present yourself as a known expert.
9. You Will Be Regarded as a Modern Marketer
Creating article videos from your written articles will inevitably make you be seen as a modern marketer. You will be seen by your customers as a marketer, who keeps up with new technology. Online video is one of the modern ways of communicating and sharing information online. It’s becoming a very popular aspect of social media. Secondly, it helps you to build trust in your customers beyond just writing, which everyone can do. Be modern by using article videos.
10. Last But Not Least, You Will Be Able to Show Your Creativity
Success in online business requires a lot of creativity. With article videos, there is a lot of room for coming up with your ways of presenting your content. You are only limited by your imagination. Enabling the user to be creative is one of the benefits of converting your articles into videos. Will you do that?
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