Business Blogging is a Proven Way of Marketing Your Business – No Doubt!

Business blogging is a marketing technique for making your business visible online or on the internet. If you do not establish an online presence for your business, it is hard to compete favourably in this digital age. Why? Because you miss the opportunity to increase your customer base and get the word out about your business.

There are several ways of getting the word out to people. Business blogging is a proven technique and a perfect marketing strategy for your business. By using this fantastic marketing strategy, you promote your business to make it visible online, where you will reap many benefits.

What Is Business Blogging?

Before I go further, it is essential, first of all, to know what business blogging is all about. And I think you have always seen a BLOG link on the main menu of the websites you visit. When you click on that link, it redirects you to the blog.

A blog is an online journal where bloggers display information in chronological order, with the latest posts appearing first. Blogging started way back in the 1990s, and at that time, it was more of a personal diary that people shared online.

Later, people saw an opportunity of communicating important information in a new way. They saw a chance to market their businesses, and thus business blogging was born. Blog marketing entails incorporating a blog into your business website to provide regularly your audience with helpful information. By so doing, you make your business visible on the internet.

Business blogging is different from other personal blogs because you neither blog as a hobby nor as a primary way of making money. A business blog is a marketing channel through which you support your business growth.

Business blogging is different from other personal blogs because you neither blog as a hobby nor as a primary way of making money. A business blog is a marketing channel through which you support your business growth.

Is Blogging for Business Easy?

To some people, it is easy, but to many others, it is hard. We have created several websites for our clients, who come to us with a lot of enthusiasm to have a website. One out of ten has managed to maintain a blog with regular posts. What does this mean? It merely implies that the majority of people find business blogging difficult.

What Makes Business Blogging Difficult?

I have noticed the following hindrances that deter people from maintaining a blog.

#1 – Time 

Most people tell you they have failed to get time to write posts for their blog. And the fact is that finding time to commit to regular writing is not, in any way, simple to most people. Some businesses employ someone whose job is to manage their websites, blogging inclusive, to overcome this problem.

#2 – Lack of what to write about

Many times, one can start a blog with a lot of passion. Down the road, they get stuck when they fail to generate ideas on the topics to write. It makes them reach a deadlock, where they make no progress.

#3 – Lack of mastery of the language

If, for example, you cannot write good English, it is hard for you to maintain a business blog. And you will agree with me that most business people in Uganda fall into this category. It is the main reason for not being able to maintain a blog to promote their businesses online.

#4 – Lack of passion

Passion is a driving force in many things we do. If you are not passionate about blogging, you can not focus on it. Because most people are not excited about it, they fail out even if they know its importance.

#5 – Not being knowledgeable about the importance of blogging

Not many people know the importance of business blogging in promoting their businesses. They do not understand why they should maintain a blog for their businesses. Some people blog because it is their hobby, while others do it as the primary way for their companies to make money. Their blogs are their entire businesses. But business blogging is not about that. It is about marketing to help the growth of your business.

Business Blogging Is Difficult! What About Hawking?

 

You may be finding an excuse in one of the reasons I have mentioned above. But one thing you must know is that there is nothing simple on the earth. To maintain a blog for your business, you must commit yourself to it. It is not about doing it as a hobby or something from which you earn money directly. You are blogging to market your business. It is the reason why you need to stop giving excuses.

If you still think that business blogging is hard, have you tried hawking or moving from door to door marketing your business? Which one is harder?

From my personal experience, hawking or door-to-door marketing is tiresome, frustrating and even expensive. In Uganda, most businesses are so much into hawking and door-to-door marketing. They move from home to home and office to office. They get so tired and sometimes return home without making a sale which is so disappointing. Why? It is because they move to disinterested people.

As a piece of advice, think about blogging to market your business or grow your business. Through business blogging, you will target the interested customers, and over time, you benefit a lot from your effort. It is what we do to get real customers.

Discover the Benefits of Blogging in Marketing Your Business!

If you are still doubtful, let me further share some of the benefits of blogging for your business. Probably, they will help you wake up and become a committed blogger.

#1 – Driving Traffic to your Website

 

If you have a website, how many pages do you have on it? Probably not more than 50 pages, am I right? You may have established that website five years ago, but still, you do not see much coming from it. Do you know why? It is because you do not update your website regularly. There is no new information to attract people to go to it.

Business blogging solves that problem. Through blogging, you make your website active. Whenever you write a blog post, you create one more opportunity for the search engines to index it on your website. And it is one more opportunity for your site to show up in the search engines for people to find you online.

The more blog posts you write, the more opportunities you create for your business to become visible on the internet. You attract people to visit your website when it becomes visible online through the blog posts you publish. And these people come from all corners of the world.

Business blogging helps your business to get discovered on the internet through search engines like Google, Yahoo and much more. Secondly, it helps your business to get found through social media because every time you write a post, you create content that people share on their social networks like Facebook, Linkedin, Twitter, etc. It is what brings traffic (website visitors) to your website.

#2 – Converting Website Visitors Into Real Customers

The second benefit of business blogging is turning website visitors into actual customers. Because you have people coming to your website, you stand a chance to convert them into customers.

How do you do it? By adding a call-to-action to every blog post you create. Often, I put this call to action at the end of the blog post. It has helped our business to grow. Most of the new customers we receive nowadays get to know us via the internet.

#3 – Making Your Website Visible

Many companies have websites, but many are not visible on the internet because they are not active. They are static websites that do not attract search engines to visit them. Business blogging attracts search engines to frequently visit your site to index the new pages you create. It improves your online visibility.

#4 – It Is a Low-Cost Marketing Channel

Business blogging is not costly unless you employ someone to do it. But if you commit yourself to write the blog posts by yourself, you spend nothing apart from finding time to do it. Other marketing strategies like media, and door-to-door marketing, for example, are costly.

#5 – Driving Long-Term Results

Let me explain this point like this. When you write and post an article now, that blog post may get 50 views today and 30 tomorrow when people come to your site or find it on social media. After a few days, the fanfare dies down when you have heard 80 views. You may think that is all.

That is not all.

That blog post gets ranked in search engines. And you will continue to receive traffic from that post for days, weeks, months, and years to come. So the effort you put in today to write that blog post will continue to reward you with an increasing number of views and leads in the coming years. Is it not that great? How does it compare to the return on the time and effort spent going from door to door?

#6 – Helping You to Become an Expert

 

You will meet the needs of the people as you create and publish helpful posts. It helps you establish yourself as an authority because you meet their needs. For instance, one of our blog posts on low-cost home business has attracted many comments from our audience, who have found it helpful. When they read it, they find what they want.

Business blogging, therefore, helps you become an expert, an authority and an influential person in your niche.

#7 – Competing Favourably in Your Niche

Because you have established yourself as an authority in your niche, you stand a high chance of competing favourably. People prefer doing business with those who show them that they are conversant with what they do.

#8 – Ability to Know What Works and What Does Not

Through business blogging, you can test the effectiveness of your topics. What is of interest to your audience? You can also get to know where to improve your products. The feedback you get from your audience is so helpful in your business.

#9 – Ability to Educate Your Customers

Customer education is so vital to the success of your business. Through business blogging, you give a chance to your targeted customers to learn about your products or services. The more you teach your people, the more you make it easier for them to become your clients.

#10 – Communicating With Your Audience

You make it possible for your targeted customers to communicate with you through blogging. It makes you personable when you do it through the comments section below every blog post. When you engage your website visitors, you maintain trusting relationships with them.

How Can You Make Business Blogging Simple?

One of the hardest things in business blogging is the self-imposed pressure to write and publish a blog post. It is why most people would try it and stop after some time. But blogging is not all that difficult. It is your mindset that makes you feel that it is hard.

You do not always have to write a long blog post. You can publish an article as short as 300 words (minimum). What matters is having content that meets the needs of the people. To simplify business blogging, think about the following.

• Schedule your blog posts.

Having a blogging schedule makes life easier for you. It reduces the pressure to create blog posts and provides you with soft deadlines. With a program, you will stop blogging when your readers expect a new blog post on a specific day.

For instance, we have scheduled to publish our blog posts on Wednesdays and Sundays. The rest of the days in the week, we do our business and only sit to write when we do not have urgent jobs.

•  Keep a running list of blogging ideas.

What makes most people fail out is the inability to generate ideas. But if you know your business niche so well, this should not be a big deal. I always jot down any good blogging ideas that come to me. If you do not do that, you risk forgetting ideas that would make good blogging topics.

As you blog, always try to answer people’s needs. For instance, I can write about how to maintain your rubber stamp if I see that my clients do not know how to do it. Whenever a client asks me how to do it, I refer them to that blog post. That is how you will find blogging easier.

Conclusion

In modern times, one of the cost-effective ways to bring your business out to the people is through business blogging. If you have a business and have not considered establishing it online, it is high time you thought about it. At Goleza Designers, we offer WordPress setup services. Please get in touch with us not only to set up a business blog but also to help you maintain it through our web development services.