Business Signage
No business can prosper without marketing. Marketing is all about communicating your marketing messages to your target customers. Business signage is one of the ways you can promote your marketing messages. But this business signage must be made appropriately to communicate your marketing messages effectively.
When you start a business, one of the essential areas you should focus on is brand identity creation. After creating your brand identity, you need to promote your brand image. And one of the ways of promoting your business with your brand image is by using business signage.
What is the Purpose of Business Signage?
Signage is the use of signs to communicate a message to a group of people (target group). The purpose is usually to market your business or to make some advocacy. You do this by using signs to communicate and provide information to your target customers to make decisions from an informed viewpoint.
Why is Business Signage Important?
Wall-Mounted Business Signage
There are several benefits you’ll enjoy by choosing signage as your business marketing strategy. And the following are some of the benefits of using business signage.
- Signs are visual elements for your business. Proper business signage is essential wherever you’re because it makes it easy for people to know where you are, what you do, and what you sell. A sign is, therefore, your business advertisement that works 24 hours a day and 365 days a year. It acts as a visual salesperson for your business.
- Business signage reinforces your brand image. An exterior sign branded with your company’s logo and marketing messages help to strengthen your brand image. It increases your business profile in your local area of business operation.
- Signage is cost-effective. Signs are a significant investment and an efficient business marketing strategy because they reach thousands of potential customers at a comparatively low cost. If you compare them with other advertising forms such as TV, radio, and newspapers, they’re the most cost-effective advertising strategy. You pay once the cost of making them, but you enjoy the benefits henceforth because their exposure is continuous.
- Signage help people know who you are. You can use business signage to communicate with your visitors at both indoor and outdoor events, conferences, trade shows or exhibitions. If you operate a business onsite, you can let people know who you are by putting a sign. Passers-by looking for your services quickly get to know.
- Signage makes your name memorable. When you put a sign in place for some time, it catches the attention of regular passers-by. The more people see your marketing message standing out boldly, the more likely they will recall your name when they or someone they know needs your services.
Different Types of Materials Used for Business Signs
Ground Mounted Business Signage
There are different types of signs which you can use either indoors or outdoors. Usually, exterior signage helps to draw attention, while interior signage allows customers to locate merchandise, communicate a promotion and give a direction to people. Signs can be either be installed on the ground or mounted on a building with or without lighting.
The materials from which we make business signage are many. Each material you choose to use has different cost implications. In this blog post, let me list down the different types of signs based on the materials. We shall be talking about each of them in detail in our subsequent posts. They include the following:
- Acrylic signs – acrylic signs are made from a plastic kind of material with outstanding strength and stiffness. It’s a very durable material available in a variety of colours. It is suitable for making illuminated signs.
- Wood signs – offer a classic and natural look.
- Aluminium signs – aluminium makes lightweight but durable signs. It’s a better choice for outdoor signage.
- Vinyl signs and banners – are suitable for promotional business signage on special events, grand openings and sporting events.
- PVC signs – these are signs made from polyvinyl chloride also known as PVC
- Neon signs – these are signs with neon lights. They draw attention to your marketing message both day and night.
How Much is Business Signage?
Most people ask this question first whenever they think about making signage for their businesses. The cost of signs varies according to the material, size complexity and time it takes to produce it. There is no fixed price because every client comes with their measurements and material choice.
If you want to ascertain the price of the sign you want to make, it’s always good to inquire from the sign makers. At Goleza Designers, we always give a realistic picture of the cost when you make an inquiry. With serious customers, we go-ahead to create graphic designs of their signage to have a visual view of the sign before making it.
What Makes Proper Business Signage?
When you’re looking for a good sign maker, look for one that will make for you a good sign. And a good sign will always:
- Be clear and easy to read.
- Be clean and colourful.
- Have a strong visual impact.
- Have an attention-grabbing headline.
- Well designed.
- Be a representative of your business brand.
- Be strategically positioned to maximise impact on passers-by.
Final Thoughts
Signs are a beneficial marketing strategy for your business. They help you to build your profile, communicate to potential customers and act as an advertisement for your business. The signs you use must most importantly represent your brand. You should also be careful and mindful of where to put your business signage. When it comes to signs with impact, it’s always about the location. The location matters.
Lastly, if you’re looking for professionally designed business signage in Uganda, Goleza Designers make high-quality signage for businesses at affordable prices. We create striking designs and build your sign to meet your satisfaction. If you have any questions or orders, get in touch with us through our contacts.
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