Facebook Business Page
Setting up a Facebook business page to promote your business is worth trying if you want to be successful in your enterprise. If you have a business, but you have always been using Facebook for only leisure and interacting with your friends, it’s high time you realised that it’s also a great social platform that offers excellent opportunities for you to grow your business.
Not many Facebook users are conversant with how to use a Facebook business page for business purposes. I have visited a few pages and noticed that there are pages that lack vital aspects.
How Do You Set Up a Winning Facebook Business Page?
In this article, I would like to share with you the following five tips on how to set up an irresistible Facebook business page.
1. Plan Before Setting Up Your Page
To create a winning Facebook business page, you have to, first of all, prepare for it. Don’t just wake up and create a page without planning. As you plan, think about the following aspects to create a killer page:
a) Your targeted customers.
You need to know who your targeted customers are, based on what your business offers. Knowing who your target customers are is very important because it helps you to develop a plan on how to attract your audience and turn them into real followers and customers as well.
b) Setting your goal.
Ask yourself what you intend to attain with your Facebook page. Do you want people to buy your products or services? Is your intention to create a platform for providing your customers with feedback? Do you want to create a brand identity for your business? Do you want people to know your business? What do you want? Is it getting more exposure or establishing relationships with like-minded people? Think about it deeply!
2. Select The Suitable Business Type For Your Page
When creating a Facebook business page, there are six types of pages for you to select one that is best for your business. The selection you make determines the functionality of your page. Though it’s possible to make changes later, it can turn out to be laborious. It’s, therefore, essential to select the right type of business at the time of setting up your Facebook business page, as indicated below.
Facebook Marketing
a) Local store or place – select this page type if you have a physical location where you operate your business.
b) Company, organisation or institution – this page type has business categories similar to the ones mentioned in (a) above, but the difference is that it is mainly for companies that don’t deal directly with the public.
c) Brand or product – use this type of page if you trade in physical products like computers, phones, cars, etc.
d) Artist, brand or public figure – use this page type if you are a public figure as the name suggests. It’s suitable for politicians, musicians, public or motivational speakers, preachers, etc.
e) Entertainment – select this type if you are marketing any product that is entertaining in nature, such as movies.
f) Cause or community – this page type is ideal for non-profit making organisations and communities.
3. Select a Suitable Name For Your Page
The name of your Facebook business page should relate to the main keywords of your business or to the products and services you offer. It’s is very important because it helps your page to rank high in the search engines. When internet users do a keyword search using the keywords you used on your page, you stand a high chance of your page being among the top results. If you do not know about search engine optimisation, it’s advisable to consult someone knowledgeable before you create your page.
4. Design a Relevant Cover Photo
The design of the cover image matters a lot. It should be a well-designed image, bright and attractive enough to compel people to continue reading for more information, to come back to your page and to take your desired action. Remember, it should also relate to your business.
Winning Facebook Business Page
The Facebook business page cover image is a big image that measures 851 pixels in length and 315 pixels in width. It’s essential to design your image with the same resolution so that it fits well on your page and displays clearly. If you upload a small image, it will stretch to a larger size and become so unclear, hence unprofessional. And, on the other hand, if you use a large image, it will hide some parts which you want people to see. If you don’t have graphic designing skills, it’s advisable to look for someone to design for you a beautiful and professional image.
5. Have a Good Profile Picture
Your Facebook profile picture is a small square picture that measures 170 pixels by 170 pixels. It should be a square picture because if you upload a rectangular photo, it will be cropped to fit the default square where it’s uploaded. When uploading the image, remember to use an image with at least 180 pixels by 180 pixels for better results.
Secondly, this image should be the image of your business logo. Avoid using your picture like the one you are supposed to upload when creating your Facebook profile. Remember that your profile picture is used as a thumbnail to display on every post you make on your Facebook business page.
Conclusion
If you want to set up a useful Facebook business page, but you don’t know how to go about it, please get the services of someone knowledgeable to do it for you. Setting up a Facebook business page is a vital element that will help you a lot to succeed with your Facebook marketing strategy. Goleza Designers Limited offers professional Facebook business page setup services at moderate prices. Visit us today!
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