Paid Adverts
Paid advertising is an excellent way of growing your online business. Free online marketing methods are useful. And targeting organic traffic from search engine optimisation is so effective. But you should also consider using paid advertising as a way of taking your business to another level. It’s a good idea to think about investing some little money in advertising your business. There is a saying that “A man who refuses to advertise to save money is like the one who stops the clock from saving time“. Some bit of advertising can do for you great wonders. What do you think?
How Do You Grow Your Business With Paid Advertising?
Google Adwords and Facebook Ads are some of the best avenues for paid advertising. Once you decide to venture into paid advertising, I would strongly recommend that you use these two famous avenues to grow your online business. Let’s go into the details of how to set up Google and Facebook ads.
1. Google Adwords Paid Advertising
Google Adwords is a popular paid advertising method that is preferred by most online marketers. Advertising with Google Adwords is easy, provided you already have a Google account. If you don’t have a Google account yet, all that you need to do is to visit google.com/adwords and set it up by clicking on the “Start Now” button in the top right-hand corner of the page.
After setting up your Google account, log in to access the page where you will create your advertising campaigns. You will have to choose your budget together with the Cost-Per-Click rate that you can pay, create your ads, select keywords that match your ads to potential customers and enter your billing information. It’s as simple as that.
For instance, if you want to spend $100 a day, and you can pay $1 for each click, Google will run your advert until you receive 100 visitors. You can track your results, and you can also make any changes you need to make on your adverts.
2. Facebook Ads
Facebook Ads
Paid advertising with Facebook ads is an excellent way of having value for your money. Google is rated number one in terms of visitors per day, and Facebook ranks second, which means your ads can reach many people. To advertise with Facebook, you have to be with a Facebook account.
Do you already have a Facebook account? Just log in to your account to set up your ads. Click on the “Create an ad” link on your right-hand side to go to a design tool. This design tool is where you will fill in your website URL, the title of your advert, an image and a small description. After creating your advert, you will then choose your targeted group to see an estimate of your ad’s reach. You then set your budget and the time frame within which you want your advert to run.
Google Adwords is a bit different from Facebook Ads in that with Google, you choose and enter keywords, for which you expect people to search. But with Facebook, you select a targeted type of people you want your adverts to reach. Facebook ads are so good at targeting potential customers in a particular target market.
Finally, I would like to remind you that complementing your free online marketing methods with paid advertising methods will enable you to generate a steady flow of traffic to your website.
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