Social Media Marketing
Internet social media networking started way back in 2001. It was started by Garrett Camp, who was by then a student. Social media networking grew tremendously, leading to the birth of other social networking sites. These included social media sites like Linkedin (2003), Facebook (2004), Youtube (2005), Twitter (2006), Tumblr (2007) and Foursquare (2008). The number of social media users also grew tremendously. This growth gave birth to social media marketing.
What’s Social Media Marketing?
Briefly, social media marketing is a form of marketing that uses social networking sites as a marketing tool. Social media marketing programs focus more on producing content that attracts users to share it across their social networks. This leads to increased brand exposure and broadens customer reach.
Why Should You Market Your Business With Social Media?
If you are not on any social network and you have a business, then you are gone. Yes, you’re gone. If you are on Facebook, Twitter or any other network just for fans but not using it to market your business, you are missing out a lot on business. I’m not scaring you. But the truth is that social networks have completely changed the way we approach the internet. And it’s high time you embraced social media marketing strategies to market your business.
Social media marketing has taken the internet to another level. Thousands of millions of people use social networks every month. The figures are increasing every year. Facebook alone started with one million monthly users in 2004. It has currently over two billion monthly users. This is a big increase in just a few years. What a great increase! Have you ever imagined it? Doesn’t that create a very firm ground for you to make money? Well, if you are still meditating, let me share with you why I think you should focus more on using the social media marketing strategy to grow your business.
1. Big Numbers
Most internet users nowadays are on social networks. Facebook and Twitter are the top sites nowadays. Facebook is the #1 most popular site. Youtube, Instagram, Twitter and Reddit follow. They have out-competed Google and Yahoo which used to be the most popular sites on the internet. Millions of people visit these social media sites every day. People matter a lot in business. You succeed in business because you have buyers. Knowing where potential buyers are and associating yourself with them is a great way to succeed in your business. Learning effective social media marketing methods enables you to benefit from this fertile ground. Numbers matter in business. Through social media marketing, you position yourself to where the right people are for your business.
2. Internet Marketing Trends
Social media marketing is one of the most effective methods to direct traffic to your site. It’s the internet marketing trend most internet marketers have taken in contemporary times. Even when you are advertising, you are most likely to get targeted customers on social networks.
A new trend is personalized adverts that appear on search engine visits and social media visits. These ads are delivered to the internet user dynamically based on the information collected from the user through his activity on search engines and social media sites as well. Social sites collect a great deal of information about one’s preferences, based on the “likes” and “comments” made. When you advertise on social media sites, your ads are delivered to the users, based on their perceived specific personal interests, likes and preferences.
3. Fans vs Business
Most people frequent social media sites mainly for fan, acknowledgement and affirmation. If you follow through the kind of stories, videos and photos posted on say Facebook, you will realize that they are about things of interest to them. What’s of interest to everyone varies from person to person. But to develop a deep Facebook relationship with someone, you have to get into the fan.
Many people spend much of their time interacting with friends on social media sites. They begin their day on social media. They then do other things. A serious business person should focus on doing business alongside having fun with friends. Where there is a fan there is business and money. It’s a strong reason for focusing on using social media marketing strategy to promote your business.
4. Understanding People
Social media marketing experts say that social media helps us to understand how we can approach internet marketing. Most successful online business people have learnt to position themselves in front of the persons they intend to do business with. This helps you to think of strategies to do business while touching on the things that are of interest to them.
5. Seo Marketing
Search engine optimization marketing is hard for many people. It has so many technicalities involved. Search engines entirely control it. They control your visibility. Getting visible in search engines is hard. But people can easily see your content on the social media networks you are on. Focusing more on social media marketing helps you to fill the gap. It helps you to obtain good online publicity even when your SEO marketing is not good.
Conclusion
To become successful in your business, you have to market. Marketing is not easy for most people. First, you need to understand people. Secondly, you need to understand the methods people use to get customers. Social media marketing is one of the most effective marketing techniques through which marketers get traffic to their sites.
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