In business, your targeted customers do not purchase to please you but satisfy their needs. When people buy from you a product, it’s not the product per se they buy. It’s the satisfaction, the pleasure of the outcome they derive from buying that product. Endeavour to understand what your target market purchases as you do your business so that you can motivate them to buy from you.
Understand the Needs Your Targeted Customers Want to Satisfy With Your Product!
In most businesses, there is a lot of competition. Many companies are struggling to survive. As a business person, don’t spend your money and time blindly marketing your products without knowing what your targeted customers buy. Why? It’s because you won’t be able to target the exact motivations that drive your potential customers’ decisions to buy from you. It’s therefore so important to discover first what your targeted customers buy.
For instance, when one comes to our business to engrave a laptop, it’s not etching the laptop computer per se that he wants. It’s the benefits and satisfaction he derives from having his laptop engraved. Either he wants to give a personal touch to his computer or stop thieves from taking it or beautifying it. As long as you understand those benefits and satisfaction, you focus your marketing campaigns on them to motivate your potential customers to buy.
By understanding what your targeted customers buy, you find it easier to turn them into buyers because you solve their problems. Using the example above, we know what to say to turn our targeted customers into serious buyers when we market the laptop engraving service. Our marketing strategies, therefore, focus on those motivations that drive them to buy. Our choice of words addresses our targeted customers’ values. See what we sometimes say.
- Protect your laptop computer against theft by laser engraving it!
- Laptop engraving is an excellent theft deterrent – have yours engraved now!
- Give your laptop a personal touch by customising it with your graphics!
- Laptop customisation makes your computer look appealing to everyone!
People Buy Benefits, Results, Happiness, and Satisfaction. Did You Know?
As already said, people buy outcomes but not products per se. What someone pays money for when he buys a bottle of beer out in a bar could be happiness and joy. To others, it could be good service, fulfilment or stress reduction but NOT the mere bottle of beer. If it’s just the beer, you need to ask yourself why he chooses to have it taken in Bar X. Aren’t there so many other bars within the same locality? You will find the answers from the outcomes I have mentioned. Finding them is crucial to you as a business person or marketer.
People spend their money on items for several reasons, including satisfaction, results and prestige. They buy solutions, freedom, joy and happiness, saving time and energy, benefits, advantages and value. Not only that, but they also purchase dependability, fulfilment, support, development, fear of loss of money or something, enrichment and self-respect. Therefore, you must probe further and ask yourself what your targeted customers buy based on these outcomes.
How Can That Information Help You?
What your targeted customers buy is determined by their buying decisions. What is essential to them determines their buying decisions. To influence them to buy, you must satisfy what is important to them through your marketing campaigns. As you run your business, make sure that your marketing messages rhyme with what your potential customers buy from you. The choice of words in your marketing and advertising campaigns should address your targeted customers’ values.
Here are examples of what companies promise their targeted customers to attract them to buy their products.
SOS Children’s Villages – “A loving home for children.”
Africell – “Internet Everywhere”
SubmitYourArticle.com – “Massive Publicity For Your Website”
Coca-Cola – “Taste the feeling”, “Delicious and refreshing.”
Knowing what your targeted customers buy is essential in building a successful business. Learn now that your marketing messages should focus on the outcomes of what your targeted customers buy. For instance, if you are running a salon, you will motivate your targeted customers more by saying “Come and Transform Your Looks” than by saying “Come and Get Your Hair Cut”.
In conclusion, I remind you that understanding what your targeted customers buy helps you have a much more significant influence on their buying decisions. It also enables you to avoid falling prey to the small marketing mistakes most business people make in marketing. Try to find out what outcomes your targeted customers buy. You will realise much improvement in your marketing strategies.
0 Comments
Trackbacks/Pingbacks